Foursquare Unleashes Its New Meetup App, Swarm

Foursquare just made its first acquisition. The location tech company has acquired Placed from Snap Inc. The terms of the deal were not disclosed. The acquisition also means that Placed powered by Foursquare will have more than measureable media partners, including Twitter, Snap, Pandora and Waze. This is one of the largest investments ever in the location tech space. That last bit, about an independent location technology platform, is important here.

41+ Must Know Foursquare Statistics in 2020

Foursquare City Guide , commonly known as Foursquare , is a local search-and-discovery mobile app developed by Foursquare Labs Inc. The app provides personalized recommendations of places to go near a user’s current location based on users’ previous browsing history and check-in history. The service was created in late by Dennis Crowley and Naveen Selvadurai and launched in Google bought Dodgeball in and shut it down in , replacing it with Google Latitude.

Dodgeball user interactions were based on SMS technology, rather than an application.

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Way back in , when Barack Obama was president and Little Nas X was 10 years old, one of the most talked-about start-ups in the tech industry was an app called Foursquare. Of course, we all know how that worked out. Gilt sold at a loss. And Tumblr, recently sold by Yahoo for less than 1 percent of what it originally paid, has become a cautionary tale.

When Foursquare launched at SXSW in , it grew quickly thanks to a dedicated contingent of super-users eager to earn mostly meaningless badges and mayorships. In its first two years, millions of users download the app and cheerleaders predicted Foursquare was on track to be the next Facebook — a billion-dollar valuation was not out of the question. Where could the company turn? Like many technology companies at the time, Foursquare was collecting vast tranches of data that many other companies — stores, brands, and consumer-technology companies — would pay for.

By , Foursquare made the decision to focus on providing software tools and data to app developers, advertisers, and brands. Foursquare began charging developers for the use of its location technology in their own apps it has worked with more than , to date and selling its data to brands, marketers, advertisers, and data-hungry investors. Soon, Foursquare began brandishing its power with public market predictions.

It also used its data to show that foot traffic to Trump properties began declining after he announced his presidential campaign, and that traffic to Nike stores increased after the Colin Kaepernick ad. Co-founder and executive chairman Dennis Crowley says the human check-ins gave Foursquare engineers and data scientists the ability to verify and adjust location readings from other sources, like GPS, Wi-Fi, and Bluetooth. As it turns out, the goofy badges for Uncle Tony that made Foursquare easy to dismiss as a lates fad were an incredibly powerful tool.

6 Uses for Foursquare You Never Considered

Foursquare is a company that almost everyone at ustwo has looked to for inspiration, both literally and figuratively, over the years. Naturally we were extremely excited when, earlier this year, we joined forces to create a brand new web experience for Foursquare’s Enterprise side of the house, which would complement its consumer-facing website. Foursquare has always represented everything that is good about location services.

Advertising Tools are essentially comprised of: Pinpoint a product which helps advertisers identify, reach, and measure audiences based on where people go in the real world.

Foursquare is a company that almost everyone at ustwo has looked to for has always represented everything that is good about location services. The main Foursquare App, maintained by scores of avid users, is constantly up to date and​.

Foursquare Labs Inc. The company’s location platform is the foundation of several business and consumer products, including the Foursquare City Guide and Foursquare Swarm apps. Dennis Crowley and Naveen Selvadurai founded the company in late and launched it in From to the company rolled out a series of enterprise offerings, including Pinpoint by Foursquare and Placed powered by Foursquare, formerly called Attribution by Foursquare.

The terms of the deal were not disclosed. In April Foursquare announced a merger with Factual Inc. Financial terms of the deal were not disclosed. In November , Foursquare opened up access to its API , enabling developers to access data generated by the Foursquare app and build applications on top of that data. In May , the company launched Swarm , a companion app to Foursquare, that moved the social networking and location sharing aspects of the service to a separate application.

In April , Foursquare began offering location-based enterprise products for marketers and advertisers with the launch of Pinpoint. In , Foursquare hired more than 50 new staff members in various roles.

SVP, Marketing

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Foursquare is a location technology platform offering business solutions and Founded Date Mar 1, ; Founders Dennis Crowley, Naveen Selvadurai.

Foursquare is a social networking service available for common smartphones, including the iPhone, BlackBerry and Android-powered phones. To use Foursquare on these devices, download the free app. The app’s purpose is to help you discover and share information about businesses and attractions around you. Every time you use it, you share information about the community to your friends. Once you download the Foursquare app to your smartphone, it finds your friends in your contacts and in your Facebook and Twitter accounts.

Once you have added friends to your Foursquare account, the app will notify you about what your friends are doing and vice versa. To maximize the benefits of Foursquare, “check in” every time you visit a business or attraction in the place your live or where you are visiting.

Foursquare Insurance

Whether you need to purchase insurance for your Foursquare property, or file a claim, we are here to help. Foursquare Insurance Services, serviced by Gallagher Insurance, is here to provide insurance, risk management, and risk control services for churches, schools, daycare centers, colleges, institutes, districts, and camps of The Foursquare Church. Looking for a general summary of opportunities for insurance coverage? Download and review a summary of this year’s Policy Information notebook.

Foursquare will transfer its check-in features to a new app called Swarm before the service in the main Facebook app disappears, the company said. able to answer questions like ‘give me a great date dinner spot’ and not.

It’s a little bit creepy, but it’s also a little bit genius. Singles for Foursquare builds a dating and messaging service on top of the location-sharing application. The result is a mashup that could match up hip iPhone-using, Foursquare-playing, same-bar-going early adopters. Using the Singles iPhone app , users sign in with Foursquare and create a simple bio. Then, they check in directly with the app, which uses the Foursquare API. If there are others checked in who are also using Singles, one of them can initiate a text conversation, which hopefully would lead to an actual, talk face-to-face interaction.

Just look at how well Guillermo and Katy get along in the demo video embedded below :. The concept could actually be expanded to connect users in a time-shifted manner. Rather than needing to be at the same place at the same time, Singles could recognize two of its users that frequent a particular restaurant and suggest they go at the same time. With dating sites based on even more tangential commonalities, it seems like a reasonable service to give to Foursquare users who tend to love their local businesses.

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New in New Media: Foursquare 8.0 and Location-enabled Apps for HIV Awareness

Foursquare , the location-based, social game-like service isn’t just for checking in, racking up points and unlocking badges. In May , Foursquare split its user experience into two apps. The Foursquare team launched Swarm , an app to help people “keep up and meet up” by checking into places, seeing who’s nearby and making plans. By unbundling the check-ins, points and badges, the company tells us they are expecting to introduce a new version of Foursquare later this summer with new, highly personalized ways of finding the best places.

Back to basics: Swarm redefines the Foursquare check-in to help you meet nearby friends Passive tracking also ensures that your feed is up to date. Facebook is my default service for organizing a meetup with friends, but.

An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens. Leaders who are shaping the future of business in creative ways. New workplaces, new food sources, new medicine–even an entirely new economic system. A lot has happened at Foursquare over the subsequent decade. Instead of either selling out to a big company or fading away , as many another hot startup launched in did, Foursquare stayed independent and evolved.

It ended up carving off the original check-in feature into a separate app called Swarm, and found a business model in providing location-related data to companies such as Apple, JetBlue, Target, Twitter, and Uber. This conversation has been edited for publication.

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